Forget about 1000 word pictures. A video is worth millions. Video is the media of storytelling, and stories are what bring customers to brands.
Video marketing on YouTube is a good use of time. You can convert YouTube traffic into sales. For this, you should optimize your YouTube channel. We have ten optimizations that guide the flow of traffic into your palms.
Communication is not as it appears. The majority of a message that passes from speaker to listener is not verbal at all. Body language and the tone of voice covers 90 percent of the message.
So when creating videos, be sure to implement specific emphasis. The result will be authentic videos that make customers adore you.
With the help of YouTube, you can reach millions of viewers and convert them to customers. However, getting views on YouTube can be hard if you are just starting out. Luckily, you can get as many views as you need at https://www.galaxymarketing.global/shop/buy_youtube_views/
Why YouTube?
YouTube comes in second in the list of the largest search engines in the world. Surprisingly, most people don’t even know that YouTube is a search engine.
Like the wild west the gold rush, YouTube is a land of opportunity for organizations. Brands usually choose YouTube as their rivals have not. Either that or the competition is not very effective at using YouTube, which gives them the scope to dominate.
Google says that YouTube causes substantial brand lift. In a study of 800 brands using YouTube for marketing, the average brand lift was 13 percent. YouTube video marketing campaigns are truly driving brand impact.
You need to optimize your YouTube channel for effective video marketing. The list below consists of ten expert pointers to increase online sales and conversions.
10 Pointers to Optimize a YouTube Channel For Conversions and Sales
The first thing you need to do is assess where your YouTube channel stands. Check out the stats and metrics and try to understand the changes that you need to make.
The “Next Click” Strategy
You need a “next click” strategy framework that is goal-driven. In other words, the next click framework requests the viewers to complete a task after watching your video.
What you want your viewers to do depends on you. For instance, you may ask them to visit a landing page. Or instead, you can ask them to watch another video. You could also insist on engagement on a social media channel.
The game plan behind production along with distribution alter depending on your eventual goals.
The next click framework helps you plan proactively. You contemplate the passage of steps that lead to efficiency in production. Also, it helps you attain marketing and business results after a project is over.
Use a Thumbnail That Catches The Eye
Thumbnails are like icons. They give you an idea about the video. For video marketers, it helps establish brand identity.
Even though the thumbnail is very small, it’s the consumers’ first impression of the video. The first impression is absurdly important. It can be the deciding factor between a click and a skip.
Be creative with your thumbnail, but don’t cramp too much information into the small space. A lot of popular videos adopt bold background colors , text, and images to create eye-catching thumbnails.
Request People To Subscribe to Your Channel
The more subscriptions your channel gets, the better. It establishes your authority on YouTube. As such, give your viewers the option to subscribe to your channel.
Once a person subscribes to your channel, your videos will be present in his or her YouTube home page, so, a subscriber has a higher chance of watching other videos from your channel.
There are great examples of subscription invitations. The Tonight Show, for instance, does it in every YouTube video they publish.
Ensure That Viewers Watch Right To The End
YouTube has a search engine optimization algorithm that ranks videos for searches. Everyone wants their video at the top of the list every time. The chances of your video being at the top improve if viewers watch the video from beginning to end.
So what is the perfect video length? Well, it should not be any longer than what people intend to watch. For this reason, try to keep your content concise. Extra minutes of rambling won’t do you any favors.
Titles Under 180 Characters
One thing you have to know about YouTube is that most of its traffic comes from mobile users. Unfortunately, long titles don’t always show up on mobile devices.
Always aim at keeping the video title under 180 characters. Lean towards short titles that encapsulate the full meaning.
Make Playlists
Playlists are important in business strategy to dominate on YouTube. You not only get to make playlists of your videos but also videos of others.
Playlists are great as it leads viewers from one video to the next in the order that you have chosen automatically.
You navigate for the viewers leading to conclusions. That is a powerful tool to have in your arsenal.
Allow Viewer Interactions
A video on YouTube that does not have that many comments often stays that way. However, a video with a lot of comments keeps gathering more.
You can increase the chance of interaction by using cards that give information. It will increase the viewer’s curiosity and his or her chances of engaging with the video.
Hook Viewers Within The First Seven Seconds of The Video
People go through tons of YouTube videos a day, but only a few leave a lasting impression. YouTube users usually know if they are going to watch the complete video within seven seconds.
So you should make sure that the beginning of your videos is enthralling. And to keep things on the safe side, sum up the content of the video early and quickly.
Keywords Are Key
The best number of keywords for your YouTube video is ten to fifteen. You don’t need more than fifteen as YouTube might start assuming you are rigging a ballot.
On the other hand, you don’t want less than ten keywords either. If you do, you might lose potential viewers.
Partner Up With Youtube Personalities and Channels
YouTube personalities are today’s celebrities. If you can get a YouTube superstar to endorse your product, then you might hit the jackpot in sales.
You can also partner up with related channels or even think about collaborating on videos. This is a great way to merge fans.
Conclusion
The ten ways of optimizing your YouTube channel are simple but effective. With them, you can drive sales and conversions.
Your brand has a story that you must relay to the masses. Video is the way to go as it packs more information than any other media.
You should follow popular channels doing what you intend to do as examples. The ten pointers above will show you the right direction. We wish you the best of luck in converting traffic into sales.
