Looking to change up your brand and website design? You’re in luck! There are plenty of awesome graphic design trends that can give your business a whole new look and feel. So, log into your favorite graphic design software, dig into these five current trends, and start designing!
Trend 1: Retro
The 1980s and 1990s hold a lot of memories for people who now own their own companies. For this reason, the retro look for the website and brand design is in vogue. The 1990s in particular are making a comeback because this was when the Internet was in its infancy and people recall those basic website designs with fondness. Neon colors, simple emojis, geometric shapes, basic illustrations, and other primitive Internet images are all popular right now and don’t show any signs of slowing down.
Trend 2: Skewed Fonts
Companies are trying everything to get noticed, and one way they’re doing that is by changing their font slightly so that it makes viewers take a second look. For example, they might make certain letters in their slogan or name lowercase so that they spell out another word or phrase that people will remember. Or, they might make some of their lettering smaller than others to emphasize a certain word. They’re even using images in place of letters for the visual association.
Trend 3: Candy Colors
As with the return to the 1990s, bright candy-colored designs are in fashion. These are meant to capture people’s attention and they work because people associate these colors with yummy treats and fun activities. Even if your brand isn’t related to food, you’ll still succeed in catching potential customers’ eyes. Specifically, using a vibrant color scheme can break up a person’s scrolling on social media, which is critical for brands trying to get a few seconds of a person’s limited attention span.
Trend 4: Holographic Designs
People tend to associate the swirling, shiny pastel colors of holographic with technology and the future. This is why brands are using holographic designs to convey their forward-thinking messages. This is an ideal design for technology companies but will work for other sectors as well, especially if your company wants to be viewed as innovative in its industry. Adding 3D animation in a holographic design will mesmerize and intrigue your visitors, enticing them to learn more about your company.
Trend 5: Parametric Patterns
Parametric patterns are intricate geometric structures that change their form depending on the angle you’re viewing them from. They are inspired by graphs of parametric equations and are perfect for conveying complex subjects. Companies that are in the process of rebranding are using parametric patterns in their logos to add interest and communicate their sophistication. On a website, a parametric pattern can be animated to break up solid colors and bring attention to a company’s innovative qualities.
This year is the perfect time to spruce up your graphic design. Whether you want to completely overhaul your company’s brand or just add some new twists to your website, these graphic design trends will help you achieve your goals.