Twitter is one of the ever-growing social media platforms, with millions of new users signing up for accounts every day. This has made the platform to be among the most sought-after marketing platforms both for brands as well as individual business owners. But having a twitter account is one thing, and ensuring that your audience is kept active, engaged, and loyal is another.
As a business, you need to understand how to implement your twitter marketing strategy so that you can get the maximum benefits from this platform. We all know that marketing on twitter isn’t a joke, especially since the word limit was introduced. It is, therefore, imperative that you get your message out there in the shortest yet very clear text possible.
It takes a while before one can start realizing success on twitter. This can be attributed to the fact that twitter marketing needs a clear strategy and the zeal to stay put even in the face of stiff competition. To help you get started with your twitter marketing strategy, here are 7 secrets of super successful twitter marketing.
1.Use and monitor trendy and relevant keywords
The first secret of super successful twitter marketing is knowing which keywords and phrases are trending that are relevant to your business. This is so important when you want to reach your audience. Tracking these keywords is easy, as you can choose to use the platform’s tool or choose to use a third-party tool like Google Trends. These tools will help you understand which keywords and phrases that your audience or target audience is searching for most of the time. Once you understand what they are searching on twitter, then it becomes quite easy to write news and updates that are in sync with what they want. This way, you can be sure of getting a lot of followers on your profile, retweets, likes, and even comments, which are great signals for ranking on twitter.
2.Don’t go for complete automation
Building a social media presence requires your commitment to be available when your audience wants you. You have to assure yourself that from time to time, you will create time and post some updates. This is so necessary since it brings the human feel in your account profile. With a constant online presence, you will be able to reply to some of your followers’ comments, which makes them know that you appreciate their comments and interest in what you will be tweeting.
Twitter’s algorithm also works against twitter automation. What this means is that if the algorithm realizes that your account is fully automated, then it drops it in terms of ranking, making it more difficult for you to realize any form of success.
3.Send your fans and followers direct messages
Whether online or offline, communication is key for business or brand success. One of the most of the secrets that most successful twitter marketers use, and which they won’t want you to know, is that they use direct twitter messages to build and strengthen their relationship with their followers. Sending direct messages is a great way of reaching out to those people who might be interested in your products or services, and establishing a relationship so that you can produce products or services based on what they want. When potential clients inquire about your business on your posts, you need to respond to them publicly on the platform. This creates a sense of transparency. Once you have responded, you can now send those who inquired a message and find out if they are satisfied with your reply.
4.Utilize the services of social media
Social media marketing might prove difficult to some people, especially those who are just entering this space for the very first time. This is because there is a lot that you will have to learn before starting to implement your strategy. To save on time, and hopefully earn some good returns right from the onset, you can hire a well-established Social Boss social media marketing marketplace, and place an order with them on Twitter followers, likes, retweets etc. Using such services is a common practice among successful marketers. They have a proven marketing strategy that they have worked with before, and they are sure it will work for you as well. Once you hire them to work for you, then all they do is implement one of their well-researched strategies, and within a short time, you will start seeing results.
5.Host contests and giveaways on Twitter
Hosting contests and giveaways on twitter is a surefire way of getting new followers on your page. These contests allow you to make use of unique hashtags and videos to showcase what you have and get a huge following on Twitter in return. You can ask people using certain hashtags to follow you on twitter to get the giveaways that you might be giving. This way, you can be able to create a lot of loyal, engaged, and active audience for your products and services.
6.Live twitter ads and trending feeds is where you belong
As a twitter marketer, you want to join something active, where you can find some active users and appeal to them to follow you. To do this, you must join trending twitter feeds and live chats, and make your contribution to the chats. To get the most out of it, you will have to use your brand’s voice so that people can know that the brand is actually genuine, and that exists.
7.Don’t over sale
One mistake that most twitter marketers do is open a Twitter account with the sole intention of making sales. Once they have created an account, they focus on posting updates from time to time, with nothing meaningful other than ask people to purchase from you. But who wants to be bombarded with promotional tweets and direct messages all the time? This strategy can make you lose almost all of your followers, as some would rather unfollow you than allow you to be a nuisance to them.
Instead, focus on value. Post updates that inform the users of all that your business is all about, tell them how your products can help solve their problem and how they can find it. This way, you can be sure to have more people following you, and even contacting you to make purchases.