All the e-commerce businesses are looking for the way to grab the top spot in the search engine ranking. According to the data, it has been found that the topmost ranking enhances the click through rate (CTR).
In fact, the data also shows that the website at the first rank gets average CTR that is more than 36%. On the other hand, the second position feeds the average CTR of at least 12.6%. At last, the third ranking provides around 9.5% CTR. The ranking at the top spot enhances the brand image of the organization that results in boosting the productivity and revenue.
Behind every successful e-commerce website, the best SEO strategy plays a key role.The blogging and publishing of updated content are also helpful for the website to gain ranking, but to some extent. Indeed, if you want to land your website at the topmost position, channel more visitors to the websites, or manage online reputation, then you need to implement effective SEO strategy in a systematic manner.
What is the effective SEO strategy and how to implement that strategy in order to gain a better result? You might be wondering about these questions. Don’t worry! This blog sheds light on all these things.
Let’s have a glimpse below and know more about the effective SEO strategy:
Do Some Research
Do some research on the keyword and your competitors. By researching, it will be easy for you to have an in-depth idea about the relevant keyword and your competitors’ strategy. Usage of ineffective keywords makes all your campaigns ineffective or renders minimal outcome. While processing the keywords research, 3 things should be considered:
1. Search Relevant Keyword Suitable for Home and Product Pages
In a bid to optimize the website with the help of keywords, you have to optimize the home page and product page. While searching keywords, you should be concerned for relevancy, ranking difficulty, and the search volume.
The keyword should completely match your brand and the product. Additionally, it should have the high local monthly searches. Moreover, keep in mind that your keyword should not feature broad meaning and highly competitive aspects.
Using too broad keyword will result in higher bounce rate and lower conversion rate because the people will not find the desirable products or content. Moreover, it will land in difficulty in grabbing the position in the search engine result page.
2. Avoid Using Same Keyword On Multiple Pages
The keyword cannibalization should be avoided. Keyword cannibalization occurs, when the maximum pages of the same website target the same keyword. Actually, it creates difficulty for the search engine to identify the significant page to be ranked. In the end, you are not able to get the perfect outcome.
The best way to avoid the Keyword cannibalization is to prepare the spreadsheet featuring one column for pages and another for the keyword to be used. This will prevent keyword cannibalization and ease the way for you to use the keyword brilliantly.
3. Implement Long-Tail Keyword In Your Blog
Blogging will be highly helpful for the e-commerce business. For making the blogging beneficial, it is always better to implement long-tail keywords or those keywords that you are not able to use in the home page due to space crunch.
More importantly, avoid keyword stuffing as this will lead to spamming that can pull your ranking down as well as adversely affect all your efforts. After completing the keyword research, now it’s time to move to competitor’s research.
Here, you have to explore the following aspects, such as:
A. Keyword Targeted By Your Competitor
Prepare the list of keywords that are targeted by your competitors and then evaluate the authority & performance of those keywords.
Remember that if your competitors’ websites have higher authority than your site, then it will be better to use other keywords.
B. Source Of Backlink for your Competitor
Now, you have to find out the source of backlink of your competitor. The best backlinks work as a channel that brings more visitors. In order to search the backlink of your competitors’ website, you can use Open Site Explorer.
List those sites that feature higher Page Authority and Domain Authority. Now, it’s your turn to convince the administrators of those websites for getting the backlink for your site.
C. Identify The Website Structure
It is highly imperative for all the e-commerce businesses to identify the architecture of the website used by the biggest companies. Here, you have to see that how does navigation of their website work?
Also, you should explore the architecture of top rated products, recently viewed products, popular product in a proper category, and related products.
Rectify Problem If Any
Now, it’s the time to audit your website and evaluate errors or the problems that are pulling your website to the lower ranking.
1. Checkout Significant Site Error
Find out the website errors and quickly fix the same. You can use screaming frog, a free tool that can help you spot errors, missing header, duplicate pages, redirects, and other features. It is better to rectify the top errors like duplicate meta title, meta description, broken links, and many more.
2. Analyze Website Speed
According to the sources, slow website loading speed leads to high bounce rate and less conversion rate. Moreover, it has been found that more than 41% of visitors leave the site, if that site takes more than 3 seconds to load.
Thus, you should analyze the website’s speed and mend the required changes to optimize the website speed. For example, you can compress the size of video and image, increase the space on server, and change your website’s framework.
3. Remove Dead Links
Moreover, you should also remove all the backlinks from your sites that have lower Authority or are dead. By doing this, you can protect your site against penalty and boost the number of visitors.
Process On-Page Optimization
After completing the research and website rectification. Now, you have to process on-page optimization. Here, you need to focus on the following aspects:
A. Optimize Keyword At Result-Oriented Location
For effective optimization of website page, it is imperative for the website owner to embed the keywords at the effective places. Let’s have a glimpse over the list of effective places:
- Header & Sub header
- Page Title - URLs
- Product description
- Image file name and alt tag
- Meta Description and Title
B. Embed Internal Linking Strategically
Linking different website pages inside your website is called internal linking. In order to establish Anchor Text, it is a good practice to use internal linking that in-turn enables you to target your top keyword.
But, too much use of internal linking can pose a threat to your website because search engine algorithm will consider that your website is connected to something unfavorable pages and that leads to penalty.
C. Introduce Responsive Design
Mobile marketplace is trending all around the world. Today, almost 90% of the mobile users love to browse the products on their smartphone. And, due to advanced technology, the advanced smartphones are available at a highly economical price.
Therefore, it is better for you to transform your website design to responsive design so that all the devices can access the website without any hassle. Separately deploying the mobile website is also a good idea, but it will create confusion for the search engine to spot your website content because mobile version website and your business website features same content.
Therefore, it will be good to launch a responsive website for your e-commerce business.
D. Building Link
Building backlinks can ensure a better result if the quality of the inbound link is the best. There are various sources from where you can render the quality and relevant inbound link. Besides exploring the backlinks of the competitors’ websites, you can also find out the expired or moved organizations featuring the same business model as yours because these organizations left the best backlinks, which will work as an opportunity for you to gain inbound links.
For this, you can go through the following steps:
a) At first, approach various domain aftermath websites such as GoDaddy, NameJet, and Auction . You can also take the help of Yelp, where it will be easy for you to find the closed businesses. Moreover, on Google you use below given keywords for identifying the businesses that are closed or expired.
- “Chapter 7” (Chapter 7 means the company dissolved)
- “Has closed”
- “Business closes”
- “Out of business”
After every keyword, you can mention any kind of business that you want to explore. Suppose, you want to know about the restaurant that is currently out of the business, then you should write “Out of business”+ restaurant + place (optional).
b) After searching the websites that are closed or moved, now you have to search the inbound links associated with those websites.
c) After getting the list of quality backlinks, your next step is to inform the website administer about the dead links and convince them to use your website link instead of the dead ones.
Hopefully, this list of SEO strategies will help you gain better ranking for your e-commerce business in search engine result page.
If you want to share your experience, then please write to us via the comment section below.