Contrary to how you were thinking, being successful on Instagram has nothing to do with getting popular on the platform. Instead, it’s all about offering excellent content, engaging your audience, and being conversational with everyone.
That’s not where it ends, though.
Building a fanbase on Instagram, in essence, is a fundamental part of improving your business stature. However, the process of doing so can be pretty overwhelming. If you are not careful enough, you may end up messing out everything altogether.
Due to this reason, we have curated a strategy on how to become successful on Instagram. Hopefully, it will help you out in the right way!
Creating A Fanbase On Instagram – The Best Practices
In essence, there’s no step-by-step guide available for gaining success on Instagram. However, you can instill some practices in your marketing strategy to reach a broader audience and win new followers altogether. Here are a few of them.
Tip – 1: Improve Your Organizational Bio
Your Instagram bio can only comprise 150 characters as a whole. However, if you are creative enough, you can make the most out of this small space and engage your audience ideally. If you’re not sure what we’re talking about, be sure to follow the below-mentioned tips as closely as possible.
- Write a clear and concise description of your business.
- Include a CTA or call-to-action (read more, click here, shop, contact us, etc.).
- Add a link at the end.
The in-bio URL of your Instagram profile will be the only clickable link on Instagram. Thus, we’ll ask you to include the same with a CTA to boost its engagement rating.
Tip – 2: Maintain A Proper Consistency While Posting
According to a 2021 study, posting four times a week (on average) can be pretty beneficial for a business. However, as a start-up, you should upload at least once or twice a day.
This way, it will be easier for you to create a perfect content flow in your profile. Besides, according to the algorithmic timeline of Instagram, the more you post, the higher your chance will be atop the search results.
While you can definitely buy views on Instagram, maintaining a proper posting consistency will be ideal for garnering more followers.
Tip – 3: Use Hastags
In essence, a hashtag works almost like a keyword on Instagram. Hence, the more you add to your profile or posts, the higher their chances will be to appear on search results.
But, which ones should you use for your business?
Well, in our opinion, including the relevant ones should always be your first choice when it comes to hashtagging. However, if you want to capture the attention of the general audience, you will need to use the following ones too.
- #instagood
- #fashion
- #like4like
- #picoftheday
- #follow
- #instadaily
- #photooftheday
- #love
Now, you might look at this list and say that “none of these are relevant to my brand.” Well… in that case, you’re right to some extent.
However, using a hashtag and a keyword isn’t the same. Including popular tags on your posts will make them more engaging, interesting, and visible on the application.
Tip – 4: Follow A Posting Routine
Only adding the correct hashtag will not be enough for you. Instead, you will also have to focus on posting consistently during a specific period of the day.
Here’s what you should do to find the correct timing –
- Check when your audience is coming online.
- Note the previous time period you were maintaining and check its engagement ratio.
If you need some help, you may also try using a social media scheduling tool to publish your posts automatically.
Tip – 5: Sponsored Posts For The Win!
Working with an influencer is, in essence, the best and most efficient way to increase your followers instantly. Thanks to their overall influence in the field, it’ll be even easier for you to create a base of trust and reputation.
However, unlike the others tips here, opting for an influencer or sponsored post can be a little too expensive. However, it will all be worth it.
Conclusion
In this article, we’ve talked about some of the most effective tips to employ Instagram as an ideal marketing tool. However, if you still have some queries regarding the same, be sure to comment them down below. We’ll clarify the same as much as we can.
