Digital Marketing Skills: Expand the Career Market for MBA Students

3 min read
Updated: Sep 15, 2019

There’s no such thing as a standard MBA student, as a typical classroom of post-grads studying business administration is as likely to have as many creative free thinkers as it is left-brain led stat geeks. What they do have in common though is the drive for a rewarding and well-paying job, (or promotion), in fields as diverse as technology and human resources. Competition is tough for the best positions, but there is a simple way to leap to the front of the line, and it doesn’t involve a huge financial outlay.

Digital Marketing – The Perfect Complement to an MBA

MBA graduates in general earn above the national average salary and are less likely to face unemployment in their lifetime; as their knowledge and skills are always in demand for managerial roles in areas such as PSM training, human resources, financial advising, marketing, medical and health care services and fundraising. However, in the modern hi-tech/online dominated world, more and more employers are looking to employ those with an extra string to their bow – namely some form of experience of digital marketing skills.

What is Digital Marketing?

Even if you are not very familiar with the phrase ‘digital marketing’ you are probably already very closely involved with some of its tools. Social media platforms such as Facebook and Twitter, (when used for promotional means), are good examples; while anyone who uses Google can’t help but notice the targeted ad campaigns that appear like magic each time you open the browser.

Online branding and promotion of products and services are crucial to contemporary business success, but solid digital marketing techniques are not limited to obviously creative jobs, as most businesses involve, and need someone to take charge of tasks such as:

  • Networking – primarily via social media accounts
  • Promotions – through social media and digital press releases
  • Advertising – using Google AdSense and AdWords
  • Producing engaging and shareable blog or website content
  • Maintaining email contact with current and potential clients
  • Gathering and presenting analytics and statistics which helps identify useful content

It is worth remembering that there are thousands of prestigious and well-paying companies out there keen to utilize the key concepts of digital marketing in their everyday work. Launching a post-MBA career search with the added extra of digital marketing knowledge propels you to the top of the resume pile.

Be Prepared

Some MBA graduates will wait until they complete the course to look for further study opportunities, others will sign up for PSM course while still in college. Whichever way you approach things, choosing the route which feels best for your future plans is always the priority.

Feed your career ambition and slake your thirst for knowledge by learning more about the role of digital marketing in the contemporary business world, and whether this is a route you would like to take to progress further and faster in your post-MBA career. It’s the ideal way to blend traditional business methods with twenty-first century web-based expectations.


Sophia Rodreguaze


Sophia is the contributing editor at She writes about anything and everything related to technology.

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