EngageBay vs HubSpot vs Active Campaign: which marketing automation is the best

5 min read
Updated: Jun 09, 2021

If your company is looking for a CRM, the name recognition alone may lead you to HubSpot. Is one CRM cheaper than the other when comparing HubSpot and ActiveCampaign? What about EngageBay’s customer relationship management system (CRM)? The CRM you select for your business is a critical decision. That is especially true if you operate a small business or a start-up, as you will rely on this software to help you grow your company during those crucial early stages. Here we present a comparison on HubSpot vs Active Campaign vs EngageBay.

While HubSpot is an appealing CRM for many, it is not your only option. ActiveCampaign is a popular CRM, and EngageBay has emerged as a viable competitor to HubSpot. You should be able to confidently pick which company’s CRM will best meet your small business demands once you’ve finished reading.


First on our list is EngageBay CRM and its features and pros and cons:

EngageBay claims that its CRM is designed for small enterprises and startups, something that both ActiveCampaign and HubSpot seemed to have overlooked. What you’ll find in EngageBay’s CRM is as follows:

For tailoring your campaigns and personalising your communications with your leads and consumers, contact management and organisation are essential. Visualize your pipeline to see which deals are currently in progress, which are nearly closed, and which are closed. Appointment scheduling with the sales team via their individual or team calendars, so leads can speak with the appropriate persons. Management of contacts, including a rich and thorough history of all previous interactions. EngageBay is an all-in-one application that provides sales, marketing, and support teams with solutions. Pricing begins at $8.99 per user per month, but there is also a free plan that includes 500 MB of file storage, 1,000 contacts, and other vital features.

Advantages of Engabebay

  • Email marketing and sales integration are excellent.
  • There is a free version available.
  • The user interface is really simple to use.

Cons of Engagebay

  • There is no integration with social networking.
  • The email templates may be better.
  • The automation feature should be better.


HubSpot, which was launched in Cambridge in 2005, is one of the most widely used sales and marketing CRM systems today. Hubspot offers products in the areas of sales, marketing, and customer service. The HubSpot CRM solution is the company’s beating heart, and it can be expanded to include the HubSpot Marketing Hub, HubSpot Service Hub, and HubSpot CMS Hub solutions as well. The HubSpot CRM system is more than simply a tool for managing customer data; it’s a full-fledged marketing solution. HubSpot Sales Hub has three different pricing options. You can choose from a variety of packages depending on the size and needs of your organisation. It’s free, but it’s just for one person.

Begin with a monthly payment of 41 euros (from 2 users)

414 euros per month for professionals (from 5 users)

1104 euros per month for a company (from 10 users)

Advantages of HubSpot Sales

  • Tool that is easy to use
  • Software that is widely used and has a wide range of functionalities
  • There is a free version available.

Cons of HubSpot Sales

  • HubSpot is a high-end, pricey solution.
  • Customer assistance might be more responsive.


CRM, email campaigns, marketing automation, and more are all available through ActiveCampaign. Emails and communications are sent out based on the interests and benefits of each consumer. You can always keep track of who visits your website and convert them into consumers by contacting them and offering them exactly what they require. You can also categorise your consumers and divide them into categories based on their geography, age, or needs.

Lite Pricing — This plan costs $9 per month and is paid annually. It includes various functions, including unlimited sending, email marketing, and marketing automation.

Plus — The Plus plan is $49 per month and includes all of the features included in the Lite plan, as well as Facebook custom audiences, lead and contact scoring, integrations, and more.

Professional — The Professional plan, which costs $129 a month, is the most popular plan for this software. Predictive sending and content, conversion attribution data, and other features from the Plus package are included.


  • Deals in ActiveCampaign are fantastic since they allow you to track each of your clients’ leads and income.
  • Adapting and matching our marketing strategy to the customer’s needs
  • Keeping a single database with all of our consumer information.


  • The UI is not always intuitive, and troubleshooting automations that don’t always perform as they should can be perplexing.
  • There’s a lot of support, but it’s sporadic.
  • There is information/insight/education on how to use AC more effectively out there, but it is difficult to get by.

The dispute over whether EngageBay vs HubSpot vs Active Campaign is the best CRM for your company doesn’t have to be a significant headache. HubSpot features a free CRM to get you in, but it’s ineffective on its own, forcing you to upgrade to one of their costly monthly subscriptions. We believe HubSpot would be eliminated from contention as a result of this. ActiveCampaign doesn’t try to hide the fact that its CRM isn’t free, but it’s also not scalable. Active Campaign’s rates rise dramatically as your company grows, making it an unsuitable alternative for a developing small business. Then there’s EngageBay. When EngageBay says its CRM is free, they mean it. There are no tricks or gimmicks to get you to spend more money. You also have enough free features to ensure that your small business doesn’t feel shortchanged in any way. You may get a comfortable start promoting your business through marketing and developing it through sales with EngageBay’s CRM. EngageBay’s scalability is also rather impressive. For only $14.99 per month per user, you can get 15,000 contacts and 10,000 branded emails, keeping your CRM costs low.


Sophia Rodreguaze


Sophia is the contributing editor at noeticforce.com. She writes about anything and everything related to technology.

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