Web design could be extremely challenging if you have no idea as to how to create an innovative and successful site. We know that 48 percent of the people feel that the credibility of any business is determined by the quality of its website. It is the number one deciding factor for the client to seek your assistance or avoid it. Customers can appreciate and understand if your website looks good and they can even know when the website is shoddy as that makes them totally confused and frustrated. Obviously, you do not wish to disappoint your customers. Here are some web design best practices from web design gurus for you to effectively implement in your business website for achieving greater success and new heights of glory.
Remember Consistency Is the Key in Branding
Website design which is lacking in consistent branding seems to be confusing and stressful. There are some amateurish new websites that seem to be overwhelming as they are totally mixed up. It would be pretty tough to identify their brand color, or understand how they want to position themselves, what does their logo actually looks like or even what are the services on offer.
A best practice would be in B2B and B2C website design is simply to maintain consistency in branding throughout the website. You must stick to predetermined logos, verbiage, and colors on all the web pages of your official website. This also applies to typography, iconography, images, and also videos. Remember the story of a brand must be clearly evident and well-supported in every part and aspect of the design.
Come Up with Strong CTAs
Two chief objectives of a website are to grab the attention of a broader target market and to let the customer know what are the products and services on offer. The ultimate goal must be to make things so tempting for the visitor that he cannot resist completing an action. The action could be signing up for any newsletter, setting up any consultation, downloading a case study, etc. Strong CTAs are mandatory for converting casual website visitors into new customers or even leads.
To be Mobile Friendly Is the Need of the Hour
You may have built an amazing website which looks great when you are seeing it on the laptop or desktop but when you see it on a tablet or mobile phone; it looks absolutely disorganized, cluttered, and difficult to navigate. In such a situation, you are bound to lose potential customers. On an average eight out of every ten people would stop engaging with any website if the content is not properly displaying on their device. You must come up with a responsive design that would be adjusting itself automatically with the size of the specific browser. Responsive design helps users to find all the important information without any hassle or stress. Responsive design has always been an integral part of web designing best practices.
Color Scheme
Your website must embody and convey your brand’s personality. Your color schemes must complement your brand personality. If your text and background colors are not able to provide adequate contrast, visitors would encounter issues while reading your web content. Your site would not appear to be visually appealing and visitors would be displeased and unhappy with your site. There is bound to be a high bounce rate. If your site is attractive and organized, there are great possibilities of customers recalling your content. You may visit one of the reputed digital marketing NYC Company to seek professional advice and assistance.
Web designing is all about innovative, fast, and eye-catching design. Implementing the above-discussed practices as a marketing strategy could ultimately have a profound impact on the reputation and success of the business.
Top Web Design Software For Coming Up with Fantastic Websites
Most people would find it pretty challenging and overwhelming to design their own website particularly if they do not have much exposure to the Internet. Moreover, today there is a plethora of web design software and tools in the market and it is easy to get confused. So we have come up with the top few web design software for building a grand and memorable website.
Adobe Dreamweaver
Dreamweaver is supposed to be the big daddy of all web building software and web design tools. It has been around for ages and has become an extremely powerful web design tool. It provides an intuitive and slick platform to all its users where they are able to design and build a website right from the beginning till the end. It boasts of live views and code editors that create an ideal atmosphere for both pros and amateurs for working on their websites.
Dreamweaver is just the right tool if you are thinking in terms of editing only a few web pages. Dreamweaver is the best tool for that purpose. You could simply connect to servers then download relevant files directly to the local drive and go ahead and amend the content. Once the modifications are complete, you may upload the content back safely to the server.
Overall, Dreamweaver is supposed to be a remarkable tool meant for everyone including the pros, the beginners, and even the intermediates for effectively designing, editing and building websites from.
Adobe Muse
If you are passionate about using Adobe Photoshop and regard yourself more of a graphic designer instead of a web designer, then you would enjoy using Adobe Muse. Suppose you have the skills and abilities to design aesthetically stunning websites, but you lose your spark when you need to build the website then in such a situation, you must use Adobe Muse as it is the right software that could come to your aid. You could literally design, as well as, build a website simultaneously. Coding skills are also, not necessary. It is excellent software for frontend and graphics designers who are lacking in programming skills to translate their designs into reality but they have the skills for creating designs in Fireworks and Photoshop.
Macaw
Macaw is accompanied by a quote that says “Stop writing code, start drawing it”. We know that Macaw is a highly effective web designing tool using it a designer can create responsive and static websites, using a truly intuitive interface. As per https://makeawebsitehub.com, “Like Adobe Muse, Macaw is targeted towards designers who can’t code. With Macaw, you can create your own beautiful website without the need to ever delve into any code. Having used both Muse and Macaw, I have to say that Macaw is by far the simplest and most intuitive to use out of the two programs.” The responsive design of Macaw could help in optimizing the site for practically all devices. Its interactive feature is just excellent for adding scripts for really fast prototyping. Moreover, there are certain components that would be storing elements in the library and reusing them on any of the pages.
Conclusion
We have discussed just a few of the impressive web design software and tools but needless to say that today we can witness a dramatic growth in the web design sector. Some of the web designing tools and software prove to be really inspiring and motivating to non-techies who happen to be in the web designing profession. They are able to come up with grand websites with software support!.
