How Android App Development Has Helped M-Commerce IndustryTake Rapid Strides?

Author: 
 Updated: 
September 15, 2019
 / 6 minutes

In the last decade, mobile phones became smartphones with the astronomical rise in the number and usage. With the staggering growth, the app stores have also witnessed an enormous increase in the number of apps that went from hundreds to the millions. Now, there is an app for just about everything.

How the E-commerce store can stay behind? There is no reason in not paving the path that the customers are using and making the most out of the lucrative opportunity.

Take a sneak peek inside why mobile app development is becoming integral to the E-commerce industry:

The rise of mobile usage dominating desktop usage which indicates that users are preferring to shop on the mobile. This fact led some online retailers to make the E-store mobile responsive, but the results of the mobile website were not satisfactory. There are a lot of reasons the users show less inclination towards the mobile website as opposed to mobile commerce apps. They are:

  • The mobile websites are not compatible with all mobile browsers and quite troublesome. On the other hand, it’s easier to navigate the store and reach the page through a dedicated mobile app.
  • The mobile apps work offline so it’s not necessary to have a good internet connection all the time.
  • The app loads quickly as soon as the app icon is clicked without requiring the user to open the browser, type URL, and then wait for the page to load just like mobile websites need.
  • The mobile app makes shopping easier and faster by utilizing the device features such as camera, GPS, Bluetooth, and others. The checkout and payment can be done at speed.

It’s enough to conclude that Ecommerce + Mobile = Mcommerce is a perfect solution that has redefined the concept of shopping and translated the dress up->gas up->drive up to shop process into a couple of scrolls, swipe, and taps.

Let’s understand mobile commerce in detail:

Mobile apps are taking the online retailing world by storm. Increasingly, retailers are complementing the Ecommerce shop with Mcommerce apps due to the enormous increase in the sales and revenue is experienced by the leading players that have gone mobile. Following the dramatic shift, the small retailers are also taking interest in mobile apps to get on equal footing with retail giants. It’s boosting new entrants and giving them a chance to make a big hit in retail space.

Either wearing the user’s lens or entrepreneur’s lens, the Mcommerce initiative is making the life easier, simpler, and reliable of both stakeholders. Moreover, Mcommerce development has become a breeze for the mobile application development company with a plethora of readymade tools, resources, and technologies.

What’s more? Android platform is adding more flexibility with a full range of interaction, high compatibility, varied services, and rich insights, which further opening new opportunities for the entrepreneurs to create powerful apps. Let’s dig deeper.

The role of android app development in fueling up the M-commerce initiative:

​Increase user outreach

Breaking the stereotype of the mobile app just meant for the wealthy class, Android OS is dominating the mobile app development market with 80% share worldwide. It’s a sign building the Android Mcommerce app already lets you cover more than half of the target market. Besides, the Android phones are cheaper as opposed to iOS phones because the Android phones come with a wide range of price tags that have made it popular and affordable among middle to lower class population.

Not to forget, the users less often update the mobile to the latest OS versions, which is very common in theAndroid ecosystem. That’s why the Android platform support backward compatibility for devices and OS versions. It implies the business is not losing the large chunk of the audience that doesn’t frequently change the device or regularly update the phone.  

​​It’s cost-effective

The open-source nature of Android is a plus point for the entrepreneurs as they don’t have to dig a deep hole in the pocket to pay bundles to Google. Additionally, Android app development company charge pretty less as compared to iOS app development company so the retailers can extend the website to mobile in an inexpensive way.

​High compatibility

The device fragmentation issue is very common with android, but that’s developers work. The benefit that retailer enjoy is they can take the Mcommerce game up a notch by having an app that works on every Android device with no resolution, mode, or screen size issues.

​​Faster deployment

In the dynamic world, the white-label apps are not effective in building a mobile presence and drawing in users to the store. It means the customization and speed plays an instrumental role in bringing the Mcommerce store to the fore. That’s where Android app development is the best to opt-in because it facilitates faster-customized app development and speedier deployment.

Target multiple platforms

The Android apps can be built in myriad ways where different platforms can be used by the developers. It offers the opportunity hidden in plain sight that’s Android app can be ported on different OSs such as Ubuntu, Blackberry, and Symbian.

Easier and faster payment

The core of Mcommerce application that renders best checkout experiences is ‘Mobile Payment’ which can be seamlessly integrated in Android apps as Android support various mobile payment options such as mobile wallet (Google Pay, Samsung Pay, or Paypal like wallet support let user pay through simple PIN or biometric authentication), direct money transfer (Allow the users to transfer the money to other users via in-app facilities), and closed-loop (The payment method tied with a brand in dedicated mobile apps like Walmart pay, and Starbucks).

Easy integration

The technology has not stopped advancing after mobile, it’s spreading the wings across the globe through various innovation in the form of new devices such as wearable and emerging technology such as AR, VR, IoT, and AI. But, everything is happening around mobile apps that are transforming the way the apps work and wow the users.

Under the hood, the Android platform providing support to all of them. For instance, developers can easily integrate AI-powered chatbots, BI reporting, virtual dress trial through AR, immersive VR experiences, and comparison engine in Mcommerce apps. The Androidwearable also acts as a natural extension to the mobile app interface where the user can easily check the shipped item details, view notifications, and pretty more.

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