Are you exhausted of creating elearning courses which don’t sell? Do you think you have the right strategy at hand to sell training? Well, if your answer to these questions is negative, then this blog might prove extremely useful to you. Since we understand how competitive and challenging it is becoming to promote your elearning programs considering the dearth of businesses proliferating with every passing day, we have listed five modern day strategies to help you accelerate your selling process. Read on!
Be acquainted with your potential customers and engage them
The first and foremost step before proceeding towards actually selling your elearning program is to have clarity about your target audience. This might seem the most obvious thing to do but most marketers make the mistake here itself as they don’t do extensive research about their prospects and end up losing them. Hence, it is of utmost importance to acquire in depth knowledge about your target audience. For the same, you can start with discovering your ideal customers followed by creating different customer personas and getting into more details with every segmented personas and proceed towards targeting each one differently. Make sure you communicate your value proposition in a manner that it reflects the needs of your ideal customers.
Identify customer pain points and your brand USP
It is rightly said that with more and more businesses evolving, it is becoming increasingly difficult to differentiate yourself from the rest. So, to overcome this challenge make sure you identify your learners’ pain points, i.e. the difficulties or obstacles they are facing currently with the prevalent elearning industry and make sure to sell your product catering to them. Align your brand USPs with customer pain points and sell! This is how you connect with them emotionally further which your product becomes the ideal solution for them. However, before pitching do make sure that your products work, design your online training such that it is professional and compelling. Alongside, choosing an elearning authoring tool which lets you build mobile friendly online training is a must.
Quote the right price
How to price online training courses correctly? It might be a daunting question to you but be rest assured that it actually isn’t that tricky. Start with calculating the actual cost involved in the overall course creation process, this will include all additional and variable costs as well. Once you have it, you have a fair idea of what you must charge. Secondly, have a sound knowledge of what your competitors are charging. Is your price too higher than that? Well, you need to make amends then and there! Quoting a price which is too high in the industry will automatically decrease the value of your product no matter how good it is. So, it is suggested to consider these factors and strike a balance between the two.
Don’t forget to meet the modern needs of your customers
Undoubtedly, the needs of the modern day customers are not just increasing but also getting more sophisticated. Just for once you fail to engage with them, they automatically switch to your competitors. Retaining them is a cumbersome task but can be taken care of if you constantly strive to take care of their growing needs. For the same, make use of branching through which users have more control over the process and it makes their experience more smooth and engaging. Secondly, do not bombard them with tons of information at the same time and adopt bite sized learning concept in your course, i.e. you must break lengthy information into smaller chunks for easier consumption by the audience. Thirdly, keep them engaged by challenging them and presenting them with a set of mcqs, quizzes, puzzles and others such. This will also act as a means of testing their knowledge.
Improve your way of online training delivery
When selling online training as a paid service, you have to take care of two main factors, i.e. creating training modules which cater to the needs of modern customers alongside delivering that in the most efficient way possible. And, these requirements can be taken care of by choosing the most appropriate tools and putting them to use wisely.
Selling elearning courses can be a cakewalk if you give up your old practices and start incorporating these modern strategies. So, what are you waiting for? Start training your ideal customers with your online courses today!