An effective sales funnel that is always growing is vital to your marketing success and to building revenue. The best way to grow that sales funnel is to have a solid landing page. The landing page is the last step before somebody enters the funnel. This means that it has to be optimized in such a way that people will want to take the next step.
Unfortunately, there are a lot of mistakes made when building a landing page that turns off the visitor and discourages them from wanting to go further. All of your other efforts to get people onto the landing page will be wasted if it is not optimized and effective. In this article, we will go over what you need to do to create an optimized landing page that leads to success.
1 – Good design
The design of the landing page is fundamental as poor design is a distrust signal for a new visitor. After all, you’re asking them to give you their personal email so they need to trust you before they hand it over. If they see a slow loading page that is difficult to navigate then they will hit the back button and move on.
Likewise, if the message and format create confusion. It should be clear why they are on that page and what they will get when they engage further. You should hire an agency such as this Local Fort Lauderdale website designer. They will be able to understand what it is that you’re trying to accomplish and then find the right design to match.
The basics are that the page should be quick loading and look professional.
2 – Make it relevant
When you have your social media posts connected to the landing page then the reason they clicked should match the content of the landing page. For instance, if you are promising that they can learn more about a product or service, but when they click and arrive on the landing page the content is instead about adding it to the shopping cart, they will be confused.
They should be confronted with a way to learn more about the thing they are interested in. everything should be consistent. The landing page should match exactly what you are promoting and have the content that is expected. The landing page shouldn’t be just any other website page. It has to be designed to be an extension of the post or ad that the user clicked. Another example would be if they want to learn about a specific product but they land on a product page that has the entire lineup and no information about the specific one.
3 – Clear calls to action
The entire purpose of the landing page is to get the user engaged and move them along into the funnel. If the user doesn’t know what to do next then they will simply abandon the page. It is your job to help direct them to the next step so they will have a smooth experience that gets them into the funnel. Any friction experienced on their part is a recipe for low conversions.
This means that the call to action content such as buttons need to be clearly visible and use clear language. There should be no ambiguity. If you want the person to move to the next step to fill in a form then the button should be seen right away and use the language that says what they will do once they click.
Make sure that the buttons stand out from the background but still look professional. Splashy and tacky buttons will have the opposite effect.
4 – Optimize the page for mobile
These days, most people are on the internet using their phones. Desktop browsing is second to mobile in just about every way. The only time most people use their computer to browse is while they are at work. If your landing page is not optimized to be used smoothly on a phone then you are going to have a very low conversion rate.
It needs to be responsive so that it can be easily read, and the buttons should be easy to click. A landing page that isn’t optimized for mobile is going to be hard to read since the text will be very small. If they have to zoom in to read it and scroll endlessly to get to the point then this is going to severely limit your efforts.