Gone are the days when repeating search terms on your web page, made a difference to your SEO. Today, search engines spiders are smart and can spot spammy content. There is no doubt about the same. According to an article published on https://www.inc.com, a professional SEO firm helps in making your website useful and applicable for every keyword used. It helps in making your website rank high in the SERPs.
It is important to note here that optimization does not happen overnight. A professional agency will give you sustainable results in the long-term. Therefore, you must avoid fly-by-the-night firms that promise you short-term benefits. Therefore, when looking for an SEO firm, you need to filter the fake promises made by shady agencies and choose a trustworthy one instead.
If you embrace the white hat SEO, your website will rank and drive quality traffic consistently. Black hat SEO, on the contrary, may provide you with short-term benefits, but Google will penalize and push your site deep down the SERPs. It will make your business invisible eventually in Google’s search pages. You would not like this to happen to your business and regarded as a black hat spammer. Fret not. We are here to help you to choose a professional company for the best interest of your business. Here are some of the top tips to choose the best SEO firm:
Search for an affordable firm
When you look for an SEO firm, it is not necessary to hire an agency that will charge you $60,000 a month for its services. These services providers are ideal but very expensive, and may not fit your budget. If you own a small business, look for a reputed company that will walk the extra mile to improve your website’s rankings at an affordable price. This way, you will not have a dent in your wallet.
You should take some time out of your busy schedule and do research. If you are new, ask for recommendations. You can ask other business owners that you are familiar with and request them to refer names of SEO providers. Look for online forums and SEO groups to help you choose the best provider. Make a list of five SEO providers and pick out the best.
Avoid SEO agencies that pester you with calls or emails, claiming that it will give you top rankings on the SERPs. It means they use black hat SEO techniques and unscrupulous ways to give you high rankings. Do not fall prey to such trap because Google will spot the illegal SEO practices and penalize your website. Do not let your site kicked off by Google’s indexing.
Choose an SEO agency that has experience working with businesses like yours in the same industry.
Smooth communication and monthly reports
Ask what you would expect once you hire the firm and avail its services. Inquire about the return on investment. How the agency will track the performance of your website? Ask all such relevant questions. The agency in question should provide you with monthly reports and updates. Make sure the lines of communication are smooth and you can access the hired agency’s customer support when required.
If the company makes excuses or does not agree to provide monthly reports, it is not the right choice for you. The firm may be employing black hat SEO tactics. Therefore, you can look for an SEO company Sydney that has been in business for at least five to seven years and have satisfied clients.
Inquire how often you will receive the reports concerning the progress of your website and its performance. Ask the agency how they will keep track of newsletter signups, the number of emails, and phone calls your company will receive. Make these things clear before signing the contract and ensure there is a communication plan before you hire the company.
It is most important because you should determine how much you could afford to pay for the services offered. The fees and charges will vary from one agency to the other. Make sure you have a figure in your mind and propose the same to the SEO service provider. You will find agencies that work for $75 to $100 per hour or charge a flat fee monthly. Choose the plan that best suits your budget and business requirements. You can always opt for a freelancer but ensure the person is accessible when you have some issues with your website.
There are agencies, which charge a portion of your revenue, based on the services they provide. It is one of the most reliable payment forms because the SEO firm knows that if they cannot deliver results, they cannot claim a share in the revenues. It is better than a flat fee rate charged each month irrespective of the results.
SEO is a continuous process and therefore, ask the provider how much they will charge to optimize your website once the changes have been implemented.
The reputed SEO agencies will have a separate testimonials page on their site. When scouting for a service provider, study the page carefully. Understand what the previous clients have to say about the services offered. You can ask for the name and contact numbers of the firm’s three customers to get feedback about the services. A genuine company will provide you with such details.
Ask the customers how much time it took to see improvements in their website traffic. Ask whether they are satisfied with the overall services or not. Did the firm fulfill all the promises they made when signing the agreement?
Check whether the firm you are hiring has a good reputation in the industry. Verify for details in Ripoff Report and Better Business Bureau. See the hired company’s page rankings in the SERPs.Check how it manages its SEO. It will help you verify the background of the SEO firm you are planning to hire.
Now that you have these tips ready, make an informed decision and choose the best SEO firm near you at an affordable price. You will benefit if you make the right choice.