You’ve probably not even heard of the TikTok social media platform – and it’s safe to say that you’re not alone. With the majority of the digital world focussed on worldwide popular social media platforms such as Facebook, Twitter and Instagram most online visitors are yet to get to know the latest kid on the block when it comes to social media networks.
Although this site was only launched in 2016 it already boasts a whopping 500 million users. Now, that’s impressive! Want to be impressed even more? Well, digest this figure for a moment – in 2018 TikTok was downloaded 1 billion times, easily outperforming the massively popular social media site Instagram.
Now, these stats are not only impressive but are mind-boggling when the extremely young age of TikTok is taken into consideration. With this in mind, it’s time to pay some serious attention to the growth and popularity of TikTok.
It’s also a wise choice to complete a social media marketing and digital marketing course so that you are armed with the latest information, tips and techniques on how to market your business successfully on all of the social media platforms.
What type of app is TikTok?
First of all, it’s important to note that TikTok is most popular with teens. Formerly known as the Musical.ly site, TikTok has been refreshed, refocussed and has quickly become a booming social media platform. TikTok is a short-form video sharing app where users can create and share 15-second videos. The new social media site has also cleverly maintained a separate app for the Chinese market, called Duyin.
So, TikTok is basically a video-sharing social media network that allows its users to create and share entertaining short videos based on any topic. Some of the most popular types of videos shared are dance videos, challenges, singing clips and funny videos.
Entertainment on social media sites is big business. Everyone wants to be entertained. This is where TikTok comes into play. This app allows gives its users a plethora of music and dialogue options to make entertaining short clip videos.
It sounds like fun, right?
Well, it is, but TikTok is no laughing matter when it comes to marketing your brand. Big brands are taking advantage of this growing social media site and investing massive amounts of their digital marketing budget to get a slice of this popular site’s success. After changing its name from Musical.ly, TikTok was bought out by a Chinese company called ByteDance and its existing users were transferred to the newly named app.
Is TikTok the next ‘big’ thing to happen in social media?
Let’s take a closer look at some of the latest stats on TikTok’s performance. If you’re involved in the world of social media and let’s face it – who isn’t? Then you’ll be bowled over by this young social media site’s performance.
With 500 million active users across the world, this should be the most impressive stat, but wait, there’s more. TikTok users spend an average of just under an hour on the site daily. TikTok is also available in 155 countries and in 75 languages. Even more impressive.
With TikTok being one of the fastest-growing social apps there is no doubt that the platform is the next big thing to happen in social media and digital marketing.
Why should you invest in a TikTok account?
TikTok rose to fame mostly through celebrity endorsements who promote the app to their local audiences. Now, while you may not be a celebrity, your brand can most certainly prosper by investing in a TikTok account now, as more and bigger international brands climb onboard the popular social media site.
Although TikTok is a global app, you should invest in an account as the app also caters for local content. With the use of localised hashtags, advertisers are able to focus on local content and local audiences. In other words, TikTok puts local content on a global stage.
Where can I sign up, you may well be asking. Well, it’s as easy as the other popular worldwide social media platforms. Open the app and enter your details via phone or email and climb aboard one to the fastest growing social media sites and enjoy the journey.